BOYY Spring / Summer 2016 Campaign

BOYY_head

‘A Spring Fling’ the new fashion project I recently completed for BOYY Boutique where they asked me to create 6 key visuals for their Spring / Summer 2016 bag campaign.

It was one of the most fun and challenge works I have ever done to date. Because I didn’t only do paper collage technique as I normally do by using ordinary colour papers available in stationary store. But I did paint all the papers myself in every colours I planned to use for the artworks, finding the right tones was also another fun but not oh so easy task. Also I developed the usual flat collage technique and gave it more playfulness, more depth and also more life I believe. The final stage was new to me too, I have got all the artworks photographed with some serious light setting as I aimed for strong shadows and bold graphic-y feel. Thanks to my partner, Yo Yota, jack of all trade whom can managed it out as I pictured it in mind!

JirayuKoo_BOYY_SS16_BOBBY

JirayuKoo_BOYY_SS16_Karl_Python

JirayuKoo_BOYY_SS16_Lucas

JirayuKoo_BOYY_SS16_KARL

JirayuKoo_BOYY_SS16_KARL_Clutch

JirayuKoo_BOYY_SS16_DEVON

and some behind the scene

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BOYY-wip1

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It is out now both online and in some magazines like VS (USA based) and 2magazine (Thai based) and soon to be up on their Copenhagen store’s window display too.

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